Earlier this week, Palm House in Sydney’s Royal Botanic Gardens provided the unique backdrop for the latest event in Jack Daniel’s Single Barrel Singular Moments Series. Usually only open to members of the public during the day, Palm House provided the perfect setting for guests to be taken through several immersive whiskey tasting masterclasses, each aiming to educate consumers and trade alike on the unique flavour profile of Jack Daniel’s ...

McGuigan Wines has launched a new advertising campaign that looks to open up the sociability of wine. The integrated strategic above line campaign – ‘Bring a McGuigan’ – breaks away from the category’s traditional advertising messages, with the aim of engaging consumers in a more relatable manner. Often promoting the vineyards, grapes and winemakers, the new campaign instead employs a number of social situations in which a bottle of McGuigan wine becomes the ‘hero’, resolving ...

George Wyndham was dubbed the father of Australian Shiraz when he planted the nation’s first commercial shiraz vineyard in 1830. It was at this site – which is now a Heritage Listed National Trust Treasure – that he dedicated his life to creating innovative and flavoursome wines. While his proud legacy of hard work and innovation has endured the successful consolidation of the Wyndham Estate brand, it will now carry ...

In July, Coldstream Hills and Toolangi, two of the Yarra Valley’s most distinguished wineries will team up to host ChardonnayPinot15. The event will invite guests to take part in international wine tastings and discussions, as well as an appreciation of the varieties the region is most famous for - chardonnay and pinot noir. An expert judging panel, including James Halliday, Huon Hooke, Bob Campbell MW and Nick Stock will lead ...

Wild Turkey Bourbon has signed NRL players Nathan Hindmarsh and Petero Civoniceva, as well as AFL player Brad Johnson on as the spirit’s new Brand Ambassadors for the 2015 footy season. The three sporting ambassadors will be the face of Wild Turkey’s latest national digital campaign, recently released prior to the Holden State of Origin 1. Named ‘What are you bringing to the table?’, the campaign tells of the highs ...

First details for this years annual Australian beer festival have been released with dates confirmed for 16-18 October 2015, the annual Australian Beer Festival will return to The Australian Heritage Hotel in The Rocks, Sydney. In its 11th year, the festival will expect over 130 beers and ciders available, together with crowd favourites such as blind tastings, ‘Meet The Brewer’ sessions and live music. With 30 stalls of local, regional ...

In a partnership with luxury French crystal house, Lalique, Seppeltsfield will release a decanter this month priced at AUD $10,000. The Seppeltsfield Decanter incorporates both brands’ creative, maintaining the Lalique aesthetic and taking inspiration from the Seppeltsfield palm tree - iconic to the Barossa Valley property. Filled with a specially created 100-year-old blended Tawny Port, the Barossa Valley will allocate 150 decanters worldwide, it has announced. Seppeltsfield enthusiasts will also ...

With Bastille Day just around the corner, to celebrate, the team at Cru Wines has launched a number of promotions for the on-premise, partnering with three benchmark French producers. With the number of French wines on restaurant wine lists up another 19 per cent from last year, 2015 is a great year to celebrate Bastille Day (July 14). The celebrations will be particularly big in Sydney, where the BBR (Bleu ...

Created by a passionate group of creatives, Absolut has announced plans to introduce a newly designed bottle. Featuring an updated two line logo, a new script, a redesigned medallion, reduced glass weight and new brand signifier, the new bottle is an update on the original, created in 1979. Peder Clason, Global Brand Strategy Director, Absolut, said: “The Absolut bottle has been iconic for several generations; now it’s time to make the ...

Mamasita is one of three bars currently representing Victoria in Tequila Herradura’s Mi Casa Su Casa activation in Australia. As part of the activation, later this year Mamasita will join 11 other venues as an exclusive partner of a barrel of Herradura “Double Barrel” Reposado Tequila. The barrel, named the ‘Australia Casa Select’ was selected by participating venues earlier in April, when they met with Herradura Master Taster and Global ...