Absolut Vodka has partnered with SodaStream to bsolut drive an in-store gift with purchase promotion, which aims to attract the alcohol segment and target the growing market for at home, customisable drinks. The promotion will run across a number of Pernod Ricard’s independent channels, where consumers who spend $50 or over on a participating product will be eligible to redeem a SodaStream Play Drinks Maker valued at $99.00 (plus $9.95 postage and handling). The ...

To celebrate Canadian Club coming on as the Official Partner of Australian Open 2015, the brand threw a tennis-themed launch in Melbourne at the end of last year. In attendance were trade from Victoria, as well as Australian tennis legend, Todd Woodbridge, and Genie Bouchard’s personal army. Guests enjoyed Canadian Club with Woodbridge and also got to test their tennis skills in a number of challenges, including table tennis and ...

Diageo Australia has partnered with Schweppes to launch a new, above-the- line national campaign. The new campaign, This Calls For a Cocktail, promotes 40 cocktail recipes and occasions to enjoy them in, with Diageo brands - Smirnoff vodka, Johnnie Walker Scotch Whisky, Pimm’s and Tanqueray gin, positioned alongside Schweppes, to convey simplicity when it comes to mixing cocktails. IT’S GAME ON IN THE CRICKET The campaign features 27 stand-alone TVCs, ...