Lindeman’s and agency J. Walter Thompson Melbourne have released their latest creative global campaign. ‘The World Smiles with Lindeman’s’ captures what makes people from across the world smile, in a bid to promote the Hunter Valley wine brand’s positive philosophy and the social nature of wine. The campaign will launch in Australia this month through digital, still and video TVCs, in-store activations and limited edition bottles. Each story told through the campaign is ...

Asahi Premium Beverages, distributors of Asahi Super Dry and Somersby Cider, has announced a multi-year partnership with the Urban Polo Association’s national series, ‘Polo in the City’. Australia’s number one selling cider, Somersby, has secured the naming rights sponsorship of the Polo Lounge, offering front-row seats to the action. Asahi Super Dry will sponsor a Pro-Am Team as part of the series. “This new partnership with Asahi Premium Beverages will ...

Jack Daniel’s recently sponsored a ten-day pop-up celebration at Melbourne’s Crown Riverwalk. At this one-of-a-kind event, guests raised a toast to the 150th anniversary of the Jack Daniel Distillery in Lynchburg, Tennessee. The Jack Daniel’s Barrel House offered crafted drinks and a taste of good old Southern hospitality alongside an action-packed lineup of live music and entertainment. Visitors were even be able to perfect their dance moves with Rockabilly Dance Lessons, courtesy of ...

As Sydney’s fashionistas prepare to don their best glad rags at Sydney Fashion Week, bars across the city are stirring up a concoction of bourbon and bitters as Maker’s Mark Old Fashioned Week gets underway. Over the next eight days - running 12-20 May - partnering venues will be showcasing their own take on the classic cocktail using Maker’s Mark, with no two recipes allowed to be the same. Consumers will be able to ...

This week, the Exclusive Heineken SPECTRE 007 Party was held at The Cell Block Theatre at The Courthouse, Darlinghurst, with a special appearance from actor and television presenter Luke Jacobz. Capturing the illusive nature of James Bond, the location of the event was kept top secret from guests up until the last minute. Guests were then greeted with a special appearance from Jacobz, who arrived in fashion, in the Heineken Monster Truck. ...

As the date of XXXX Island’s closure nears, XXXX beer has decided to auction some of the objects from the island to consumers. Included in the auction are the iconic ‘loo-with-a-view’, the 19th hole tinnie, as well as six final trips to the XXXX Island for the winner and three friends.   The above are currently live for auction on eBay, along with 29 other items. The auction will close ...

It was Coca-Cola Amatil’s (CCA) Group Managing Director, Alison Watkins, who said the smaller pack size could be the solution to reviving the Coca-Cola trademark in Australia, after the company reported declines in total earnings last year. Now, after successful trials of the 390ml bottle, and the 250ml can and 200ml multipack roll out proving popular with retailers and consumers, Coca-Cola South Pacific has decided to replace all 450ml pack sizes nationally with the smaller bottle size. ...

Formula One World Champion, Jenson Button and Oscar-nominated actor, Jude Law are the faces of Johnnie Walker’s new campaign ‘Joy Will Take You Further’ - the brand’s largest global marketing campaign to date. Launching across 50 countries, the campaign is expected to reach 270 million consumers within just the first few weeks. Joy Will Take You Further will evolve on the brand’s famous ‘Keep Walking’ campaign, aiming to champion the philosophy that finding ...

Asahi Super Dry’s latest integrated campaign has launched across Australia. The second TVC to be released by the brand in Australia, ‘Above All Else’ represents the brand’s largest investment to date, following the beer’s recent growth across international markets. Running until the end of 2015, the new campaign promotes the beer’s standard for quality and taste as Japan’s first dry beer. “Above All Else is a celebration of Asahi Super Dry”, Michael Vousden, Senior Category ...

Jim Beam & Lion – Beer, Spirits & Wine Last night, Australia’s leading beverage suppliers, distributors and retailers congregated at the Sydney Cricket Ground (SCG) to celebrate the night of nights – the Australian drinks Awards. Atop the plethora of high achievers who took away awards on the evening, were the much-anticipated ‘Brand of the Year’ and ‘Supplier of the Year’ Major Award Winners. Awarded to the best performing brand ...