Melbourne rock band, Kingswood, has teamed up with Coopers Dark Ale for its Coopers After Dark national tour and is offering consumers a chance to win tickets to a series of live shows. Coopers After Dark is an annual event that aims to bring together crafted Australian music with crafted Australian beer. To get tickets to the event, fans will have to purchase a six-pack carton or glass of Coopers ...

Mateus Rosé Original has launched a tasting campaign and consumer promotion with key on- and off-premise venues in Sydney, Melbourne and Brisbane.   In the off-premise, the brand is hosting sampling sessions throughout venues, as well as a consumer promotion, in which customers can enter to win one of three vintage bikes valued at AU$295 (each) with every purchase of Mateus.   Mateus – the number one table rosé wine in ...

Mexico’s leading ultra-premium tequila brand, Herradura has launched a unique activation in Australia, in which, for the first time worldwide, 12 bars across the country have been able to purchase their own, exclusive single barrel of Herradura Reposado tequila. Herradura is the only tequila brand in the world to offer the opportunity for venues to purchase their own barrel of tequila from the distillery, but is often an opportunity only ...

To celebrate the release of the Grand Vintage Rosé 2006, on Wednesday April 8, Moët & Chandon’s Chef de Cave, Benoit Gouez, hosted an intimate dinner in the Richard Wherrett Studio of the Rosyln Packer Theatre. Guests were treated to a three-course dinner, expertly matched to the Moët & Chandon Grand Vintage Rosé collection, including the newly launched Grand Vintage Rosé 2006, as well two old and rare vintages from ...

DrinkWise and its agency Clemenger BBDO claimed a Silver award in the Youth Marketing category at the highly coveted APAC Effie Awards 2015 in Singapore on Friday for their ground-breaking ‘How To Drink Properly’ social marketing program. The award is the second international accolade for the duo, with the campaign winning Silver at the 2014 Spikes Asia Awards. ‘How To Drink Properly’ was admired for sparking public debate about youth ...

Mercedes-Benz Fashion Week returns to Australia for its 20th year this week, with designers set to showcase their latest styles centre stage. Supporting this year’s event from the drinks industry are Tempus Two, Asahi Super Dry, Rekorderlig Cider, Cîroc  (Official Spirit Partner of the event), Vranken Pommery and Sanpellegrino. Tempus Two returns again as the Official Wine Partner of Mercedes-Benz Fashion Week Australia 2015. This year, the wine brand will ...

In a bid to promote Aussie Wine Month, Wine Australia is inviting restaurants, pubs and bars from across the country to enter their ‘By The Glass’ Australian wine list. Entrants must have a by-the-glass wine list that is exclusively Australian throughout May to win a spot on the upcoming Trade Immersion Program (TIP) wine regions visit in June. The competition is launching as part of Aussie Wine Month - the ...

Today, Coca-Cola South Pacific revealed its new advert for the launch of COCA-COLA LIFE, depicting the reactions of the remote community of Norfolk Island as they become the first in Australia to taste the new drink. Shot in documentary style to convey the surprise of the Norfolk locals, the TVC will today be broadcasted across TV, digital, cinema and mobile channels. The newest addition to the Coca-Cola family, COCA-COLA LIFE ...

On Wednesday April 1, Noble Spirits again partnered with NOT FOR SALE for the second NFS Social at Since I Left You in Sydney’s CBD. The NFS Social combines social entrepreneurship, diversity, experience and expertise to create the ‘Social’ - an intimate and unique fundraising experience (www.notforsalesocial.org). Not For Sale Australia is an organisation that aims to engage both businesses and the government to educate and empower people in the ...

Yalumba has ended its sponsorship with the Oakbank Racing Club (ORC) following a strategic review of the business. The review has also seen Yalumba end a number of other national partnerships, including its sponsorship of the Eastern Suburbs Rugby Club, Good Food & Wine Show, Oakbank Racing Club and Bendigo Jockey Club (as of 31 July 2020). “After many years of support, Yalumba made the decision to conclude its sponsorship ...