In an intimate dinner at iconic venue Café Sydney, House of Mumm Champagne re-released a limited quantity of magnums to signify the launch of a new Collection du Chef de Caves, Mumm Cordon Rouge Millésimes of 1985, 1990 and 1996. Chef de Cave Didier Mariotti hosted the tasting, where the wines were previewed for the first time in Australia. Each chosen by Mariotti to present one aspect of the vintage ...

Following huge success in 2014 and a sell-out month this year, Suntory’s House of Suntory Melbourne pop-up continues by popular demand throughout winter, with a rollout expected in Sydney by August. The pop-up activation in Melbourne will continue on each Wednesday of July and August, with the Sydney extension to begin 5 August, hosted by Tokyo Bird. The brand attributes the activation’s success to rising consumer interest in the Japanese ...

In June, Hudson Whiskey took four international bartenders across to America to take part in an immersive work experience program at the brand’s distillery in the Hudson Valley. The Hudson Bartender Working Week was aimed at giving the bartenders the opportunity to experience and understand everything that goes into the production of whiskey - from milling, cooking and fermenting to distilling, barreling and bottling. The first Australian to take part ...

Liquid Rewards, SouthTrade International’s annual trade competition, has returned for 2015 with an emphasis on bar teams collaborating to win a share in the $100,000 prize offering. Open to all Australian on and off premise venues, bars can now register online via www.liquidrewards.com.au. The program has been designed to incentivise venues and encourages consumer education on SouthTrade International’s portfolio. Brands involved this year include Patrón Tequila, Green Fairy Absinth, Alizé ...

Eight of Australia’s top venues have won a once in a lifetime trip to Mexico as Tequila Herradura concludes its 12 week incentive program. Reaching the end of Tequila Herradura’s ‘Mi Casa Su Casa’ activation – a first of its kind incentive program in Australia – these bars from NSW, the ACT, QLD, VIC and WA, will fly out to visit the original Herradura Hacienda and Distillery this July. The ...

A regularly championed brand within the nightclub scene, Jagermeister has announced that its latest high energy activation, Number56, will offer Sydneysiders a taste of Berlin’s music, art and culture in an experimental ‘ultimate party’ in July, headlined by a secret international DJ. The experience, taking its name from the 56 ingredients of the liqueur, aims to keep the “strange but true” spirit of Jagermeister thriving with local party starters, while ...

Hendrick’s Gin has committed to a year-long sponsorship of two of Tasmania’s major art festivals, both hosted by the Museum of New and Old Art (MONA) in Hobart. The announcement comes as an extension of their recent involvement in Dark Mofo - the museum’s “debaucherous” winter festival, best known for presenting a hedonistic mix of music, arts and culture. MONA will now also gain the brand’s support for its accompanying ...

As part of its recent sponsorship of the Wallabies, Taylors Wines is giving away a number of tickets to the 2016 Rugby Championships in its Tipping Comp. Running during the 2015 Rugby Championships (SANZAR), trade and consumers can enter their tips online at www.teamtaylors.footytips.com.au for the chance to win tickets and a number of supporters packs. The highest scoring profile at the end of the competition will win two Platinum ...

Distributor of Angostura, island2island Beverage Company has announced the State Finalists of the Angostura Global Cocktail Challenge in Australia. After entries closed to the competition last Monday (June 15), island2island counted entries and whittled down the total to just eight from each state. State Finalists will now go on to compete in July and August for AU$10,000 and the title of Angostura Australian Brand Ambassador, plus a trip to Trinidad ...

Molly, in Canberra, is currently representing its state as the only bar from the ACT taking part in Tequila Herradura’s 12-week incentive program, running across Australia until early July. Also the newest 1920s-style speakeasy (and arguably one of the best) to join the city’s bar scene, Molly’s owners Lorenzo Focarile, Dean Brown and Antony Arena have been working closely with Brown-Forman recently (distributor and owner of Herradura in Australia), to help change Canberra drinkers’ perception of tequila. ...