Yalumba will launch a major new advertising campaign today encompassing a television and cinema commercial, digital marketing, point of sale and events activations. The 166-year-old family winery has chosen to focus on two key wines for the campaign – Yalumba Patchwork Shiraz and Yalumba The Scribbler Cabernet Sauvignon & Shiraz – with the tagline of One Family. Many Stories. Yalumba Executive Director of Marketing Matthew Taylor said the campaign celebrates ...

Last week the Wild Rover, Surry Hills, played host to the last heat of the Australian state finals for the Glenfiddich Pioneers Cocktail Competition. Decked out with a fine selection of 2015’s most awarded single malt in the world, mixed in with some of Sydney’s finest bar-tending talent, and topped with a healthy dose of good times! The term pioneer refers to an explorer or early settler of a new ...

Coming to town next week, Beam Suntory Australia will host four of the world’s top whisk(e)y experts in the Great Whisk(e)y Rumble, an event designed to showcase the growth, innovation and diversity of the company’s portfolio of whiskies. Here we introduce you to the legends of whisk(e)y distilling together for the first time in Australia: JOHN CAMPBELL, LAPHROAIG DISTILLERY MANAGER In Laphroaig’s corner will be John Campbell, who was named ...

ASM Liquor Pty Ltd. (ASM) and Totem Onelove Group have signed an agreement naming Vodka O as the official Vodka Partner for Stereosonic 2015. ASM’s Tequila Blu will also feature in VIP bars as the official Tequila for the festival. To celebrate the partnership, ASM Liquor will be making a special edition RTD for the festival, calling on fans to vote on the flavour through social media communities. On the partnership, ...

Jim Beam is targeting sport lovers with the launch of its ‘Fan Made History’ campaign. Timed with the lead up to sporting finals this August, the campaign celebrates Jim Beam followers and footy fans by providing the opportunity for supporters to share $100,000 with their chosen club. The promotion will be accompanied by a multi-platform campaign including an on-pack promotion, off-premise POS, a dedicated microsite, a social media campaign and ...

Wrapping up Tequila Herradura’s ‘Mi Casa Su Casa’ world-first initiative in Australia, nine of the country’s leading tequila bars flew out to the spirit’s motherland in July. Celebrating these bars’ hard efforts over the prior 12 weeks, in what was a push to engage consumers in new and innovative ways with the versatility of the ultra-premium tequila, successful bartenders from each received an all expenses paid, week-long immersive trip to ...

Peter Gambetta presented a range of wines from the Yalumba portfolio to wine media at Bistro Moncur in Sydney today, including Heggies, Smith & Hooper, Ringbolt and Yalumba The Cigar and The Menzies. Peter Gambetta joined Yalumba in 2002 and is responsible for making the Rare & Fine collection from the Coonawarra, Yalumba The Menzies Cabernet Sauvignon and its younger sibling The Cigar. “Working with this region has delighted and ...

  Canadian Club is giving all Aussies an excuse to show off their ugliest sweaters in a below-the-line campaign featuring radio personalities Kyle and Jackie O. The campaign encourages consumers to participate in a national “Ugly Sweater Day” Friday 14 August, and to tune into the KISS FM morning show for a chance to win tickets to an exclusive ugly sweater party on the night. Also featuring an in-store component through retailer ...

Following last year’s “Bar that Jack Built” activation, Jack Daniel’s is once again launching a crowd-sourced celebration to commemorate the birthday of its namesake founder. “Because no-one is sure of his exact date of birth, Jack’s birthday is celebrated for the whole month of September, with events getting bigger and bigger every year”, explains the brand. “In 2014, Jack Daniel’s created the world’s first crowd-sourced bar in Sydney to celebrate ...

Grey Goose has teamed up with Chef Brent Savage from Pott’s Point restaurant Yellow, as well as Sydney staple Luxe Bakery to create ‘La Boulangerie’, an innovative artisan experience aimed at highlighting the history behind the French vodka brand. By day, Yellow will be transformed into an inspired bakery where freshly baked bread and pastries will be fashioned from the same winter wheat that is used to make Grey Goose vodka. To ...