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DrinkWise Australia has been awarded its third international accolade for the ‘How to Drink Properly’ campaign, launched last year. The campaign picked up silver at the prestigious Asian Marketing Effectiveness (AME) Awards last Thursday.
How to Drink Properly was recognised for its multi-channel digital strategy in the Digital Integrated Campaign category.
Research conducted on the campaign’s effectiveness found that its message has successfully resonated with the target audience, with those who saw the campaign saying that they have reduced their intake of alcohol on a night out.
The campaign has also won silver at the APAC Effie Awards 2015 and 2014 Spikes Asia Awards.
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