American Serve is a new range of ready-to-drink (RTD) cans that brings fans of Jack Daniel’s a new way to enjoy the much loved Tennessee whiskey brand. The range sees the experience of mixing Jack Daniel’s Old No.7 with Cola, Traditional Lemonade and Dry to consumers at home. Brought to Australia following increased popularity and demand for the brand, the new range aims to give consumers more opportunity to enjoy the flavour ...

Heineken is executing its largest ever Australian marketing campaign, starting with the launch of Heineken 3 last Friday August 26th. Australia is also the first market globally to launch the brand. Heineken describes its new brand as one that will allow consumers to “Have It All”. The product will boast lower calories (86 calories per bottle) and lower carbohydrates (5 grams per bottle). Don’t assume taste has been sacrificed - the product ...

After widespread consultation with the drinks industry, and major exhibitors and sponsors, the advice was that June 2017 would be a more effective date to hold the Drinks Industry Show. Discussions with the industry made it clear that the original dates were too close to the peak period for all stakeholders and June provided a more appropriate time that allowed exhibitors and visitors the time to engage more effectively. Exhibitions ...

Dan Murphy’s is set to re-open the doors to the original site of the Dan Murphy’s Cellar in Prahran Arcade on Chapel St, Melbourne this week. The refurbished store will bring the original Dan Murphy’s Cellar, opened by Daniel Francis Murphy in the 1950s, back to one of Melbourne’s busiest high streets once again. “There is a little bit of romance attached to this one,” Martin Smith, Managing Director of Endeavour ...

The 42BELOW Cocktail Earth Cup is a sustainability-focused competition that tests Australian and New Zealand bartending teams in cocktail-making, showmanship and dedication to sustainable bar practices. James Millar and Cameron Attfield from The Gin Room in Auckland took out this year’s competition wining title held in Queenstown, New Zealand this week. With New Zealand’s positioning on the 42nd parallel and its benchmark for air purity worldwide, Kiwi brand 42BELOW’s vodka is ...

De Bortoli has released the first wine to feature its new branding. The Woodfired Heathcote Shiraz 2015 is the first to feature the all-new De Bortoli Family Winemakers logo, which was created as part of a rebrand that also included the winery’s website at the beginning of August. The updated branding will continue to roll out across De Bortoli’s portfolio of wines from now. The Woodfired Shiraz has been crafted from select parcels ...

Coopers Brewery is celebrating the 60th birthday of its Managing Director and Chief Brewer, Dr Tim Cooper, with a limited edition 440ml can of his eponymous beer, Dr Tim’s Traditional Ale, this month. The release marks the first time that the brewery has released a 440ml can. 20,000 cases of the limited edition can are available and each is expected to retail for the same price as the existing 375ml ...

Coca-Cola Amatil (CCA) announced its FY16 half year results last Friday. The group reported a positive 3.2 per cent increase in Earnings Before Interest and Tax (EBIT) to $326.9 million, while the company’s Alcohol and Coffee business reported growth in EBIT by 33.6 per cent. In an interview with drinks bulletin, CCA’s Managing Director of Alcohol and Coffee, Shane Richardson, revealed his forecasts for the business for the second half of the ...

Australian Vintage Limited (AVL) has reported a full year sales increase by 20% and revenue up by $11.8 million. The winery also reported a full year net profit result of $7.2 million prior to the vineyard lease termination cost of $9.2 million (after tax). AVL’s Chief Executive Neil McGuigan stated that “Over the last five years sales of AVL’s three key brands, McGuigan, Tempus Two and Nepenthe have almost doubled, as ...

Australian craft beer home delivery service, Small Beer, launched last week with a number of independent craft breweries already on its profile. So far, the Adelaide-based company has signed Mismatch Brewing, Pirate Life, Smiling Samoyed, Hawkers and West City Brewing, and is hoping to stock La Sirene and Big Shed Brewing by month’s end. Small Beer allows customers to either purchase specific beers or join a monthly subscription service to receive mixed ...