Australia First to Receive New Stella Artois Packaging

Australia will be the first market to launch Stella Artois’ new packaging this November.

The Belgian brewer has updated the look to both its bottle and secondary packaging, with higher shoulders and a new label.

The new Stella Artois bottle now also comes with an embossed horn, representative of the original Den Hoorn brewery, while the signature chalice has been moved up to the neck of the bottle for a more primary position. The white label around the neck has also been redesigned with perforations, allowing consumers to rip the paper off so that it doesn’t interfere when drinking from the bottle.

The roll out of the new packaging will be timed with Stella Artois’ Give Beautifully campaign this Christmas, taking a look at the beer’s festive origins.

Stella Artois is distributed by Lion - Beer, Spirits & Wine.

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