EDA Australasia Partners With Moët Hennessy

In a bid to promote sales through a new point-of-sale approach (POS), retail merchandising company EDA Australia and Moët Hennessy - one of the world’s leading luxury champagnes, wines and spirits brands, have joined forces.

Moët Hennessy saw the installation of new POS units in leading liquor stores across New South Wales and Victoria as having positive impacts for both retailers and the brand. The units showcase the Hennessy premium Cognac products - VSOP, XO, Paradis, Paradis Imperial and Richard Hennessy.

Business Development Manager at EDA, Gary Parsons said: “We developed tailor-made Hennessy-branded prestige POS units to suit the traditional Australian liquor store environment, while staying true to Hennessy’s strict brand guidelines.

“Drawing on our extensive knowledge and research into consumer buying behaviours, we designed the units to reinforce brand equity and encourage upsell to the premium product range.

“We introduced premium materials and strategic lighting to showcase and house the range of products in the Hennessy brand, from the Very Special Old Pale (V.S.O.P) Cognac to the unique Extra Old (X.O) Cognac.”

Trade Marketing Manager at Moët Hennessy Australia, Siegfrid Bacani said: “It was refreshing to be able to work alongside a partner who understood shopper perspective and language, we both had an aligned vision and synergy to bring to life the Hennessy brand in Australia.

“The highlight for me has been the way EDA has been able to interpret the fairly ambitious and directive guidelines from the Hennessy brand and translate that into a locally relevant Australian context.”

A successful start to 2015, this partnership is in addition to EDA’s new projects with premium beverage brands and their continued expansion into the Asia Pacific region.

EDA is an award-winning point of sale and retail merchandising company. For more information about EDA, please visit www.edaaustralasia.com.

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