Chandon Launches Partnership with Formula 1

Chandon has announced a new partnership with the McLaren-Honda Formula 1 Team, which will be seen for the first time at the 2016 Formula 1 Australian Grand Prix.

This year’s McLaren-Honda Team is being led by British F1 legend Jenson Button and Spanish racing star Fernando Alonso, who will be on the track in Melbourne, between 17-20 March.

The sparkling wine brand’s name will appear on both Button and Alonso’s suits and will be releasing a video featuring the two stars in the lead up to the race. The video will show the team-mates in a series of unexpected challenges that take place against the backdrop of the Domaine Chandon Winery.

“We are thrilled to be partnering with such an innovative brand as McLaren-Honda”, Ashley Powell, Marketing and Business Development Director of Chandon said in the announcement. “Their advanced technology and progressive thinking is the perfect alignment for Chandon. We can’t wait to inject some extra spark into the Australian Grand Prix festivities. It’s our first race for the season and we are looking to Australia to set the standard high for other moments.”

As part of the sponsorship, McLaren-Honda has launched a brand new car displaying Chandon’s name for this season. Opening up the sponsorship to consumers, Chandon and McLaren-Honda will also be holding a number of celebrations across Melbourne before and during the race, including parties and special brunches.

“We have the best driver line-up in the sport. We have an engineering team that has been meticulously hand-picked, structured, guided and inspired; the blend of technical skill-sets and attitudinal mind-sets we now possess are fit-for-purpose and state-of-the-art. We’ve nurtured a hugely impressive roster of loyal and powerful partners, and we’re delighted to now be working with Chandon for a season of passion and innovation”, Eric Boullier, McLaren-Honda racing director added.

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