Floyd O’Toole has been appointed as Coopers Brewery’s new Sales Manager for the Northern Territory. O’Toole will help support recent growth of the company’s beers in the state, which now represents around 2.4 per cent of Coopers’ total sales. During the six months to December 31 2015, Coopers recorded an overall 3.6 per cent increase in NT sales, driven by a 20 per cent rise in sales of Coopers Mild 3.5% and 6.9 ...

Heineken is releasing its most recent global responsible drinking advertisement this week, called ‘Moderate Drinkers Wanted’ – and it’s sparking plenty of comment. “I’m holding out for a hero till the morning light” is the latest message in the global brewing giant’s positioning of the Heineken brand as the beer of the more sophisticated and somewhat less inebriated drinker (the 21 to 35 year old bracket of course). It features ...

Bartenders and bar owners from the top 50 bars globally have named their favourite spirit brands in a recent report run by Drinks International. The drinks magazine asked participating bars from Australasia, Asia, Europe, North America, Latin America, Africa and the Middle East to state which brands they love the most and simply couldn’t be without in the Bartenders’ Choice poll. For the third time in four years, it was Tanqueray which received bars’ ...

Speculation has mounted this week over a potential bid by Asahi Group Holdings, Ltd. for Grolsch and Peroni from SABMiller PLC. The story, which first appeared in Japanese newspaper Yomiuri Shimbun, claims that the business there is expected to make an offer for both beer brands next week. It was reported that sources had told the newspaper that the Japanese food and beverage group is currently seeking to build a stronger presence within the global beer market. According to the ...

Lifelong surf champion Alistair Boot and Iron House Brewery have partnered to create a new Tasmanian brew that celebrates the island’s iconic Shipstern Bluff surf break. The landmark and its spectacular coastline, located 48km south of Hobart, captivated Boot some years ago and inspired him and his brewing team to create a beer that would resonate well with surfers in the area as well as other local beer lovers. To try and ...

Coopers and its distribution business Premium Beverages have created what they’re calling “some of the best jobs in Australia”. These new roles will open up the opportunity for a lucky few to be ‘beer ambassadors’ for the company. As ambassadors, each will responsible for meeting with customers, consumers, hoteliers, restaurateurs and bar staff around Australia to share and talk all about beer. They will also be responsible for explaining Coopers’ brewing practices and ranges. ...

Estrella Damm, the number one beer brand in Barcelona, will now be distributed in Australia through Asahi Premium Beverages. Prior to 2016, Drinkworks had been the appointed distributor for the brewery’s flagship beer. Estrella Damm now joins APB’s premium beer portfolio, which includes Asahi Super Dry, Kingfisher Lager, Cricketers Arms and Mountain Goat, which also recently aquired by the company. “We are looking forward to driving success for Estrella Damm under the ...

This New Year’s Eve, consumers will be able to publicly shout out to their friends and family on billboards across the country via a new campaign being launched by Coopers Brewery. In an innovative first, Coopers has secured a one-hour lock-out on 45 high-profile digital billboards nationwide, which will allow members of the public to add the names of their friends and family to a series of New Year messages that will ...

The Foundation for Alcohol Research and Education, FARE, has this week come out in the media attacking the LION backed website: http://www.beerthebeautifultruth.com “Despite what the brewers might imply, beer still hasn’t made its way into the food ­pyramid,” Michael Thorn, FARE’s education chief, was quoted as saying in the Daily Telegraph. The campaign has sparked a number of brands to introduce nutritional labels on beer (and now wines) showing that ...

Asahi Beverages has announced that it will be closing three of its factories located in MacGregor (QLD), Moorebank (NSW) and Payneham (SA). 140 jobs will be affected as production at the sites moves to other manufacturing facilities in the company’s network. The closures come as a result of a number of recent acquisitions and are an attempt to reduce the company’s footprint in Australia. “The Asahi Beverages business has grown ...