Hahn SuperDry has just unveiled its latest campaign entitled ‘Never Settle’, coaxing consumers from their “comfort zone” and establishing a true brand meaning for Hahn. The multi-million dollar campaign will convey inspirational messages to drive home the idea that one’s routine of comfort should not rob them of what life has to offer. The campaign will be one of Hahn’s largest ever, looking bolster the consumer experience with a significant ...

Coca-Cola Amatil (CCA) extended its distribution agreement with Molson Coors this week, agreeing to also manage the American brewer’s new Miller Genuine Draft (MGD) and Miller Chill beers in Australia. The two beers will join Molson Coors’ Coors Light and Blue Moon brands in Australia, which have been managed by CCA since 2013. CCA’s Managing Director of Alcohol and Coffee, Shane Richardson said, “This new agreement deepens our existing relationship ...

A new report released by IBISWorld this week, predicts that alcohol consumption in Australia will reach an all-time low in 2016-17. Researchers are estimating figures that will put consumption at the lowest it’s been in the last 50 years. Alcohol consumption in Australia has been consistently declining over the last few years. Now, IBISWorld expects per capita alcohol consumption will decrease by a further 0.8 per cent over 2016-17, to 9.37 litres ...

AB InBev completed its multi-billion acquisition of SABMiller on 11 October, having divested several the joint companies’ brands in Europe, Asia, and the US, which had been holding up final regulatory approvals. The mega-merger created Anheuser-Busch InBev SA/NV, the world’s largest brewer. The acquisition saw AB InBev sell Peroni, Grolsch and Meantime brand families in Europe to Asahi Group Holdings, while China Resources Beer Company Limited bought out SABMiller’s equity in China Resources Snow Breweries ...

Willie Smith’s is set to launch two new ciders, the French Blend and Kingston Black, at the Australian Cider Festival October 8, 2016. The limited edition ciders are made from traditional apple cider varieties, created to challenge and delight cider-lovers. Willie Smith’s Head Cider Maker, Dr. Time Jones, has drawn from his recent research trip to France, where a rich traditional cider-making heritage can be found, to create more complex ...

4 Pines Brewing Company has released the Hoppy Doppelbock, its latest small batch instalment of the Keller Door Collection. An interpretation of the classic German style, 4 Pines has added hops to the beer, giving it a unconventional twist. Each Keller Door release is designed to challenge beer enthusiasts to understand the process, ingredients and innovation involved in the brews. The individual realases represent the non-core beers that 4 Pines create, ...

XXXX Summer Bright Lager has undergone a major brand refreshment, revealing its contemporary new packaging aimed at the ‘new generation’ of beer consumers. Coinciding with the debut is the release of XXXX Summer Bright Lager with Mango, an easy-drinking, low-bitterness beer blended with sweet mango flavour at 4 percent ABV. Inspired by the Australian beach environment, the new packaging offers a clean design and bold colour palette that is both ...

Travellers flying to and from Adelaide Aiport can now take advantage of the new open lounge and dining area and enjoy a selection of Coopers products and South Australian produce at the newly refurbished Coopers Alehouse, which officially reopened on Tuesday 20 September following a $1 million and three-month-long upgrade. Coopers Alehouse is the first venue at Adelaide Airport to undergo a refurbishment as part of a multi-million dollar program ...

Byron Bay Brewery reopened today after closing its doors in July for three month long renovations. The brewery unveiled a new food and beverage menu alongside a refreshed look incorporating wide-open spaces, intimate booth seating, and an impressive beer garden. Once an old piggery, Byron Bay Brewery was started by a couple of locals in 2004, driven by their love for all natural beer. Today the brewery is run by ...

Members of the industry and public interested in a career in brewing will soon be able to become fully qualified brewers through a new, part-time course launched by Sydney TAFE this month and starting on January 30, 2017. The year-long Certificate III in Microbrewing, is the first of its kind in Australia, providing students with a nationally recognised, fully certified brewing qualification. Students will learn the brewing process from start ...