Carlsberg has chosen Australia to be among the first markets globally to launch its new Carlsberg Mid 3.5%. The beer will be managed by Coopers Brewery and distributed through Premium Beverages. Coopers will also brew Carlsberg Mid locally, at its Regency Park headquarters. National Sales and Marketing Director, Cam Pearce, says the brewery believes there’s a strong demand for mid-strength beers in Australia. “Sales of Mild Ale 3.5% grew by 13.7 per ...

The 2016 Australian International Beer Awards - Australia’s largest annual beer competition - is now open for entries. Entries should be submitted online at www.rasv.com.au and will close on Thursday 24 March. Brewers this year could stand to win from a number of 30 trophies, including the inaugural New World Pale Ale Trophy, which will recognise one brewer’s distinguished use of New World hops predominantly from New Zealand and Australia. “RASV, ...

39 redundancies from Boag’s Brewery in Launceston were announced this week, following Lion’s decision to move around 20 million litres of annual brewing volume from the site to the mainland. James Brindley, Managing Director of Lion Beer, Spirits & Wine Australia has said that the decision is not something the company has taken lightly. “This is no reflection on the dedication and capability of our people at Boag’s Brewery or the ...

New Zealand’s award-winning Rochdale Cider is now being distributed through Dan Murphy’s in Australia. The family-owned brand, which uses only natural ingredients, is one of the country’s most popular ciders and its “honest” approach is also driving consumers to Rochdale in Australia according to the retailer. The cider is gluten free and has no added sugars or preservatives, which makes this product on trend according to General Manager of Dan Murphy’s ...

Casella Family Brands has announced it is releasing [yellow tail] beer into two test markets in the US. Speculation about the [yellow tail] beer launch has been rife since San Diego brewer Ballast Point - which itself was acquired by Constellation Brands last November - ceased using Yellowtail as the brand name for its Pale Ale, allegedly under pressure from Casella. The flagship [yellow tail] brew, Australian Pale Ale, is now ...

Thirsty Camel is giving away free bottles of Carlton Dry as part of a new campaign titled ‘The Big Shout’. Playing on the drinking culture to “shout” someone a drink, consumers are being invited to order their friends a beer and let the retailer pick up the bill. A total 3,000 ice cold Carlton Drys will be handed out during the campaign. “Sharing a beer with your mates is something very close to our ...

A beer import deal that turned sour may prove instructive for Australian drinks suppliers, after a local company found itself facing legal proceedings that would have required it to attend an overseas court. The Supreme Court of WA recently threw out the brand owner’s unusual bid to have a judgment by an overseas court recognised in Australia. The dispute arose after World Brands Australia withheld payment of an invoice from ...

In conjunction with Heineken’s partnership with The Australian Open, over the last few weeks the beer brand has been leaving a number of unexpected and surprising gifts on the bar at venues across Melbourne. Undercover, Heineken’s mystery shopper, the Star Serve Guru, has been seeking out perfect serves of the beer and rewarding bartenders with tickets to this year’s season as well as generous tips. The pour a perfect serve, bartenders were required to follow the ...

The introduction of a smaller pack size for Thatchers Gold in Australia is paying off for the English cider producer and Coopers Brewery. The distributor here has said that the 330ml bottle, released in October last year, has “provided a major boost for sales” of the product. While the original 500ml bottle remains a popular format for drinkers in the UK, Coopers said that it was not a size Australian ...

Blue Moon has launched its award-winning summer seasonal Summer Honey Wheat in Australia. Summer Honey Wheat remains a seasonal favourite among Americans with its subtle flavours of orange blossom honey and orange peel, and is expected to see similar success here. Available in draught and 330ml packaged formats, Summer Honey Wheat is a filtered wheat ale with an ABV of 5.2%. The beer is currently being sold in Vintage Cellars and select ...