ALSA Adds Pricing Strategy Module to Professional Development Program

ALSA Retail Insights, the body’s industry inspired professional development program, has added a 12^th module to its suite– Pricing Strategy.

The module aims to provide retailers with the resources needed to develop a more disciplined approach to pricing policies.

“The skill of the retailer is to be able to price their products at the level their customers are prepared to pay. This is how, at the end of the day, the retailer attains the weekly Gross Profit margin they require to pay their overheads and make a profit.

“Every retailer makes their pricing decisions, sometimes daily, using a combination of tools to help them get to that Gross Profit margin. Usually, it is the ‘mix’ of their sales that allows them to get to their margin expectation” ASLA Retail Insights comments.

“This module will give provide the tools to develop a clear strategy in order to maximise margins by product, category or department.”

Retailer feedback for the ALSA Retail Insights program has been consistently positive since its launch in 2013.

For more information please visit www.alsaretailinsights.com.au

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