Canadian Club is giving all Aussies an excuse to show off their ugliest sweaters in a below-the-line campaign featuring radio personalities Kyle and Jackie O. The campaign encourages consumers to participate in a national “Ugly Sweater Day” Friday 14 August, and to tune into the KISS FM morning show for a chance to win tickets to an exclusive ugly sweater party on the night. Also featuring an in-store component through retailer ...

Following last year’s “Bar that Jack Built” activation, Jack Daniel’s is once again launching a crowd-sourced celebration to commemorate the birthday of its namesake founder. “Because no-one is sure of his exact date of birth, Jack’s birthday is celebrated for the whole month of September, with events getting bigger and bigger every year”, explains the brand. “In 2014, Jack Daniel’s created the world’s first crowd-sourced bar in Sydney to celebrate ...

UK wine and spirits merchant Berry Bros & Rudd has appointed Samuel Smith & Son as sole distributor of The King’s Ginger in Australia, effective August 1st. The brand was previously distributed in Australia under Suntory. Johnny Roberts, Berry Bros & Rudd Regional Spirits Director – APAC, commented: “We want to thank Suntory for introducing The King’s Ginger to Australia. The appointment of Samuel Smith & Son is exciting and ...

Grey Goose has teamed up with Chef Brent Savage from Pott’s Point restaurant Yellow, as well as Sydney staple Luxe Bakery to create ‘La Boulangerie’, an innovative artisan experience aimed at highlighting the history behind the French vodka brand. By day, Yellow will be transformed into an inspired bakery where freshly baked bread and pastries will be fashioned from the same winter wheat that is used to make Grey Goose vodka. To ...

Suntory Global Innovation Centre has announced plans to conduct experiments from outer space on the “development of mellowness in alcoholic beverages through the use of a microgravity environment.” The research will be undertaken inside the International Space Station’s Japanese Experiment Module (nicknamed “Kibo”) with cooperation from the Japan Aerospace Exploration Agency (JAXA). Suntory hopes findings will help uncover the underlying mechanisms that result in the “mellowing” of alcohol with age, ...

St Agnes has launched into the luxury market with the release of two ultra-premium XOs – the XO Imperial 20 Year Old and XO Grand Reserve 40 Year Old. The two XOs will be officially released 8 August, a date which marks the brand’s 90th anniversary. The XOs join the already widely available XO 15 Year Old. Richard Angove of St Agnes Brandy, says the company is excited to raise ...

Following a new agreement with brand owner Roust, Coca-Cola Amatil (CCA) has confirmed that Russian Standard Vodka will be added to their distribution portfolio. From August 3, the Russian Standard Vodka range (comprising seven SKUs) will further boost CCA’s newly integrated portfolio, which also now holds a range of luxury Japanese whisky brands from Beam Suntory, including Yamazaki, Hakushu and Hibiki. “Today’s discerning consumers are looking for quality and choice and our ...

Formed from the spicy sweet flavour combination that has long been a staple of Mexican cuisine, Patrón’s latest SKU, Patrón XO Cafe Incendio, recognises a growing enthusiasm for intense pairings with an innovative fiery-hot chile chocolate liqueur. Still true to a Mexican heritage, Patrón XO Cafe Incendio combines the distinctive flavour of arbol chile with Criollo chocolate, both set to Patrón Silver tequila. Chile de arbol is a small and ...

Diageo PLC has announced plans to terminate its current partnership with Heineken South Africa in order to facilitate continued growth for its spirits portfolio and benefit from a more simplified structure of management in the region. The standing agreement, established as a three way cost sharing venture between Diageo-managed Brandhouse LTD, Heineken N.V. (Heineken) and Namibia Breweries Limited majority shareholder Ohlthaver & List (O&L). The termination of the partnership was originally ...

The Singleton of Dufftown has released a new addition to its range, Singleton Spey Cascade. The new SKU was launched by Diageo Australia last week. The Spey Cascade, crafted in the brand’s Speyside distillery in Dufftown, is the third instalment to The Singleton range and utilises a slower than usual production process, allowing for a lower temperature and more interaction with copper stills. With the release, The Singleton aims to ...