Casella Appoints New On-Premise Distributor

Casella Family Brands has appointed Santé Wines as its new and exclusive on-premise distributor for its premium wines in Victoria. The partnership will become effective on May 1 and will include the Peter Lehmann, Casella and Brand’s Laira brands.

The company has said that Santé Wines will help to further develop its existing relationships with venues in the state. Santé Wines already has a strong customer base in the market.

“The Santé Wines team has a wealth of experience in the on-premise space within Victoria and is highly regarded in the trade for providing quality wines,” said Mark Churi, National Business Manager, Domestic Sales for Casella. “Casella Family Brands believes in creating long-term partnerships to evolve the presence of its premium portfolio in the on-premise, and we are confident that Santé is the perfect partner for us to achieve this goal.”

Santé Wines is currently working with key premium wines from the portfolio, including Peter Lehmann Wines (Hill and Valley, Masters Collection and Stonewell), Brand’s Laira (One Seven One and Stentiford’s) Casella 1919 and Casella Limited Release.

Contact details for Santé Wines are available here.

Image: Casella 1919 wines will be among the wines Santé Wines will distribute in Victoria.

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