Quentin Tarantino Toasts VB

Renowned film director Quentin Tarantino is in Australia promoting his latest film and, upon learning of Mr. Tarantino’s affection for Victoria Bitter, the team at CUB planned a surprise at a press call in Sydney last Friday - presenting him with a personalised six-pack.

To make it happen, CUB enlisted the help of Orora who were able to turn around the can design and production in two days.

“Orora strives to be a customer-led provider of innovative packaging solutions, and this partnership with CUB is a great example of our nimble approach,” said Adam Johnson, Business Manager for Orora Beverage.

Scott Tindall, Senior Brand Manager for Victoria Bitter, said: “We wanted to do something special for Quentin Tarantino when we heard he was a fan of VB. Orora were able to quickly turn around the concept and produce cans in no time. To have a business partner that can work with us to bring concepts to life is fantastic.”

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