First-Ever Pack Refresh for Stoli

Stoli has rolled out a new, more contemporary looking bottle in the UK this week, which is expected to reach Australia early next year.

This is the first time the brand has ever changed the design of its bottle and the brand hopes it will recommunicate its position as a leading premium vodka.

The original bottle launched in 1938

The new bottle is slightly taller than the one currently on shelves and features an anti-slip embossing on the neck that has been designed to help bartenders when pouring.

The front and back label has also been revised and features what the brand is calling a ‘craft’ label texture, highlighting the quality of the Certified Alpha Grade spirit.

The new bottle will replace the old bottle across the Stoli portfolio, including Stolichnaya Flavoured Premium vodka, Stolichnaya 100 Proof and Stolichnaya Gold.

First launching in the UK, distributor island2island is expecting to receive the new bottle early in 2016.

Print PDF