Suntory and Yalumba Announce New Distribution Partnership in Japan

From October 6, Suntory Wine International (Suntory) will begin distributing Yalumba and Oxford Landing Estates brands in Japan.

Up until now, Jeroboam has been distributing both brands in Japan.

Under the new partnership between both companies, the Yalumba and Oxford Landing Estates brands will be distributed by Suntory Liquors Ltd to both restaurants and retail outlets throughout the country.

“We are very excited to work with a company of the strength and size of Suntory”, Nick Waterman CEO of Yalumba said. “A big consideration for us was the fact that Suntory, like Yalumba which was founded in 1849, remains under family ownership. This partnership gives us the opportunity to grow significantly in the Japanese market which appears well poised for Australian wineries especially on the back of the Japan-Australia Economic Partnership Agreement.”

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