Victoria Bitter (VB) has released this year’s Raise A Glass TVC in support of Australia’s soldiers and veterans, raising funds and awareness for the welfare programs of the Returned Services League (RSL) and Legacy. Each year, VB promotes its Raise A Glass Appeal in the lead up to ANZAC Day to raise money for the two charities. To date, the appeal has raised almost $6 million, today one of the ...

Yellowglen sparkling wine has partnered with New York based jewellery designer and fashion icon, Samantha Wills. As a result of the partnership, Samantha Wills will now act as the Creative Director, as well as the face of the Yellowglen brand. While together, Wills and Yellowglen will collaborate on a range of projects including creative campaigns and product launches. In her debut as Creative Director, Wills has released a limited edition ...

Adrian Filiuta of Felix Bistro in Sydney has been announced as the winner of the 2015 Australian Ruinart Sommeliers Challenge. The challenge was open to all ‘Working Members’ of Sommeliers Australia and tested sommeliers on their ability to blind taste four sparkling wines. For the challenge, sommeliers were tested on their ability to Sommeliers also underwent a technical training session by Frédéric Panaïotis - Ruinart Chef de Caves. Filiuta was ...

  Calling all the ‘Macca’s’, ‘Jonno’s’ and ‘Big Dog’s’ out there – Jim Beam, the world’s number 1 bourbon, wants you to “Join the Family”. In what is an innovation first for the Australian liquor market, Jim Beam is stamping its iconic American bourbon with local Australian nicknames as part of its “Join the Family” campaign launching in April. For a limited time Jim Beam drinkers will be able to ...

The 2015 Melbourne International Comedy Festival (MICF) begins this week, March 25, and thanks to the official spirit of this year’s festival, Jameson Irish Whiskey, festival-goers and consumers alike will be able to watch the content in more ways than one. During the festival and after, Jameson will be handing out a newly developed stubby holder that unlike others, drinkers will be able to use to watch exclusive content from ...

Fine Wine Partners (FWP) has created a new in-store gifting display stand with Creative Instore Solutions (CIS). FWP wanted to create a premium unit that communicates a sense of gifting around the products being displayed and hopes that the new unit will make their wines stand out from the others in store as a clear gifting option, particularly around key holiday periods such a Valentine’s Day, Mother’s and Father’s Day, ...

Taste of Sydney is back for 2015 and is expecting to see thousands of Sydneysiders make their way to the event today and over the weekend to meet with producers and chefs, and taste Sydney’s best and award-winning food and drink produce. Last night was the official launch night of the event, with attending guests among the first to try a plethora of food and drink cuisines. Among the best ...

Last night, Sarah Sammon, Co-Founder of Simply Rose Petals, became the first Australian winner of the Veuve Clicquot New Generation Award. The award is part of a global initiative and recognises the success and vision of up-and-coming, entrepreneurial business women, specifically those under the age of 40. This age group is chosen in remembrance of Madame Clicquot, who, at just 27 years of age, took over the Champagne House following ...

Diageo has unveiled an innovative new “smart bottle” with Thinfilm - a global leader in the development of printed electronics - which will completely change the role a bottle plays in the consumer’s drinking experience. Diageo’s Johnnie Walker Blue Label will be the first product to showcase the smart bottle, which features printed senor tags that can not only track bottle movements, enabling Diageo to monitor bottles across the supply ...

Last night, leading sparkling wine brand Henkell invited its loyal Facebook fans along to an exclusive and money can’t buy event to say - “thank you”. 15 lucky fans were taken through an exclusive tasting of the Henkell range (currently not available in Australia) with Henkell’s Export Director, Klaus Kuerten, and were also given a special gift at the end of the night. Gina Lednyak, Managing Director and Chief Social ...