StayinFront and Brown Brothers join forces

StayinFront has announced that Brown Brothers has chosen the StayinFront retail execution solution to support its field sales team.

StayinFront is the global leader of mobile cloud-based field force automation and customer relationship management (CRM) solutions.

Brown Brothers is one of Australia’s leading family owned wine companies. Founded in 1889, Brown Brothers has been making wine in Milawa for over 125 years with an established reputation as a quality wine producer willing to experiment with innovative grape varieties.

“This is an extremely exciting phase for our business with the addition of these quality brands to our existing portfolio whilst we continue our commitment to deliver best in class category strategies and channel plans to delight the shopper at the point of purchase,” said Shane Bulluss, General Manager, National Sales at Brown Brothers. “We are extremely proud of the strong relationships that we have built with our customers and supporting their growth aspirations by providing tailored brand opportunities is at the absolute heart of our business.”

Brown Brothers will now support its sales team with StayinFront TouchCG, a best-in-class sales force automation solution with full functionality for merchandising, order entry and in-store selling, uniquely configured for the drinks industry.

By leveraging the power of StayinFront Sales Locator, a solution that combines software, data and services, Brown Brothers’ sales team will have access to intelligent data on licensed beverage providers throughout Australia. Mapping data and relative Sales Potential Index (SPI) is appended to existing Brown Brothers customer and prospect lists to improve targeting. The SPI includes a comprehensive range of factors, including sales potential, outlet information, nearby competing outlets, the demographics of the catchment area and accessibility by road and public transport.

Additionally, Brown Brothers will have real-time viewing of in-the-field performance with dashboards and key performance indicators at the rep and management level, enhancing collaboration and driving sales.

“Before choosing StayinFront, we met with a number of providers, however we were very impressed by StayinFront’s ability to tailor its retail execution solution to the beverage industry, as well as to our own unique requirements,” said Shane. “This partnership will support our sales people to develop better reporting, access better data and optimise their journey plans and to ultimately be far more productive in the field and support our customers more effectively.”

“StayinFront has been endorsed by the drinks association and recommended by many industry leaders. We understand the industry and the key concerns and challenges related to sales productivity,” said Clarence Dent, Managing Director of StayinFront Australia. “Increasing insights into sales performance, focusing on sales potential, and leveraging the latest digital technology to engage and excite customers are ways we are able to help our customers in the drinks industry do more, know more and sell more.”

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