Internal Changes to CCA’s Alcohol & Coffee Team

Coca-Cola Amatil (CCA) has announced a number of changes to staffing within its Alcohol & Coffee team.

Former Australian Beer Company Finance Controller, Heath Baker, has been appointed to the newly-created role of International Sales Manager. Baker will be responsible for leading CCA’s international growth strategy across both alcohol and coffee.

Matt McKay from Australian Beverages has joined CCA’s beer and cider team as Brand Manager of International Brands and recruitment is currently underway for a similar position to manage the company’s domestic brands.

Julian Train has stepped up from his role as National Business Manager of The Exchange (CCA’s premium drinks strategy) to oversee On-Premise, with Mat Smith taking over his Exchange role. Smith previously managed a number of CCA’s key national on-premise customers,

Finally, Adam Smith, previously responsible for planning and strategy within CCA’s sales team, has joined the company’s strategy team in the newly-created role of Category Strategy Manager. Smith will be tasked with building CCA’s category management capability and processes across the Alcohol & Coffee business.

Image: Heath Baker from Australian Beer Company joins CCA’s Alcohol & Coffee team as International Sales Manager.

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