Patrón Launches XO Cafe Incendio, New Chile Chocolate Liqueur

Formed from the spicy sweet flavour combination that has long been a staple of Mexican cuisine, Patrón’s latest SKU, Patrón XO Cafe Incendio, recognises a growing enthusiasm for intense pairings with an innovative fiery-hot chile chocolate liqueur.

Still true to a Mexican heritage, Patrón XO Cafe Incendio combines the distinctive flavour of arbol chile with Criollo chocolate, both set to Patrón Silver tequila.

Chile de arbol is a small and slender pepper typically found in the states of Jalisco, Chihuahua and Zacatecas. Thought to be derived from the cayenne pepper, arbol chile is characterised by its smoky and spicy complex flavour, and is the main component in many hot sauces.

“Patrón XO Cafe Incendio is an incredibly versatile spirit. Not only does it create interesting and inventive cocktails, but like the other variations within the Patrón XO Cafe line it’s the perfect choice for celebratory occasions that call for an ultra-premium shot,” says Ed Brown, President and CEO at Patrón Spirits. “No other brand in the crowded shot market compares to the taste and quality of Patrón XO Cafe, and no other liqueur comes close to the powerfully spicy hot flavor of Patrón XO Cafe Incendio.”

“Patrón XO Cafe coffee liqueur has always been one of the most innovative products in the spirits industry. Long ago we recognized the increasing consumer taste and appetite for premium coffee, and we blended that together with 100 percent agave Patrón Silver tequila to create a truly delicious and unexpected flavor. We then followed that with Patrón XO Cafe Dark Cocoa in response to the developing demand for fine chocolate. And now, consumer research has proven that people want high-quality liqueurs with more heat, and so again we’re innovating the liqueur and shot category with Patrón XO Cafe Incendio, a spirit that combines spicy and sweet, with intense heat,” adds Brown. “The word ‘incendio’ is Spanish for ‘fire,’ and that’s exactly the taste that this unique liqueur evokes.”

Distilled at 30 percent alcohol by volume, Patrón XO Cafe Incendio is designed to be served alone or utilised as high-quality a cocktail base.

Patrón XO Cafe Incendio will be available nationally with an RRP of $85.00.

Patrón is distributed by Southtrade International.

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