Independent Brands Australia

Independent Brands Australia is the second largest retail group in the country, comprising of retail banner brands Cellarbrations, The Bottle-O and IGA Liquor. With our group buying power, we can meet the demands of the local market and give your shoppers the best available offers. A footprint of 2,500 touch-points nationally and growing, our success is built on the foundation of passionate retailers and supporting them with expansive retail, marketing and promotional programs.