Above All Else - Asahi Super Dry’s Largest Investment to Date

Asahi Super Dry’s latest integrated campaign has launched across Australia.

The second TVC to be released by the brand in Australia, ‘Above All Else’ represents the brand’s largest investment to date, following the beer’s recent growth across international markets.

Running until the end of 2015, the new campaign promotes the beer’s standard for quality and taste as Japan’s first dry beer.

“Above All Else is a celebration of Asahi Super Dry”, Michael Vousden, Senior Category Manager – Beer (Australia) said. “The creative asserts the product’s heritage, quality and taste, and reinforces why Asahi Super Dry is one of Australia’s favourite imported beers.”

Above All Else will be shown on free-to-air and subscription TV, including prime positioning across the debut of The Walking Dead season six, Spring Racing Carnival and Rugby World Cup.

Asahi Super Dry has also secured alignment for the campaign across a mix of high calibre movies throughout November and December. The new advertising will also be supported in print, outdoor and online, as well as through the on- and off-premise.

On- and off-premise trade can also expect the new packaging role out from Asahi Super Dry to arrive at the end of this month.

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