Spirits Platform Appointed as Exclusive Distributor of The Irishman Whiskies

Spirits Platform has been appointed as the exclusive marketing and distribution company for The Irishman whiskies in Australia. Having partnered with the Walsh Whiskey Distillery in Ireland, Spirits Platform will manage the distribution of The Irishman’s Founder’s Reserve (RRP $70), The Irishman Single Malt (RRP $80) and limited editions, The Irishman 12 Year Old Single Malt (RRP $110) and The Irishman Cask Strength (RRP $180), to select premium retail and on-premise accounts.

The partnership is timely for Spirits Platform, which celebrates its first birthday this month, and the Walsh Whiskey Distillery, which recently opened a new distillery at Royal Oak in Ireland’s County Carlow.

Walsh Whiskey was established in 1999 by husband and wife duo, Bernard and Rosemary Walsh. The distillery now exports to 40 countries and is well known for producing pot still, grain and malt whiskies. The Irishman whiskey in particular has claimed a number of awards, including Irish Whiskey Brand of the Year at the New York International Spirits Competition in November 2015.

Spirits Platform CEO, Ian Atherton, visited Walsh Whiskey’s new distillery in Ireland in June and said that he is delighted at the opportunity to represent the distillery’s brands in Australia.

“We could not ask to manage a more premium, artisan whiskey that is testament to the uniquely handcrafted approach undertaken by Bernard, Rosemary and their team.

“On behalf of the Spirits Platform team, I want to thank Walsh Whiskey Distillery and we look forward to nurturing The Irishman in Australia as we continue to develop awareness with both consumers and trade.”

Walsh Whiskey Distillery’s Global Brand Ambassador, Sean Normoyle, will be at Whiskey Live in Brisbane on August 19 and 20, and at The Oak Barrel Fair in Sydney on August 26 and 27, alongside visiting key accounts and partners.

Image: Ian Atherton (left) and Bernard Walsh (right)

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