Glenmorangie Continues Strong Growth

Moet-Hennessy has identified Australia as a ‘focus market’ for Glenmorangie Single Malt Scotch Whisky, according to Dr. Bill Lumsden, the brand’s Director of Distilling and Whisky Creation.

Lumsden told drinks bulletin that it is significant that he has now visited Australia two years in a row, an honour unofficially reserved for markets where Glenmorangie exceeds 10,000 cases a year.

The brand is outgrowing the single malt category in Australia where Lumsden estimated it now sells between 10,000 and 15,000 cases a year, making it about Glenmorangie’s 20th market globally.

At 140,000 cases, the USA is the number one market for the brand, which exceeded 500,000 cases globally for the first time in 2015.

Glenmorangie Milsean

Lumsden was in Sydney this week for the launch of Glenmorangie Milsean, the seventh release in the award-winning Private Edition range.

It is the first Glenmorangie to be extra-matured in deeply toasted wine casks, which aims to enhance the sweeter notes of the whisky.

“A glass of Glenmorangie Milsean transports me straight to an old-fashioned sweet shop with its sweet and spicy bouquet, with hints of sugar cane, ripe fruits and fudge,” Lumsden said.

“I hope its deep tastes of cherries, angelica, candied orange peel and unusual intensity of caramelised fruits will surprise and delight whisky aficionados and malt connoisseurs.”

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