How Does Dan Murphy’s Guarantee Such Low Prices?

Dan Murphy’s has launched a new TV commercial, which goes behind the scenes to show consumers how it secures its “lowest price guarantee”.

The commercial shows its “Price Change Team” – the team behind its lowest price guarantee, or as the commercial suggests – working to outdo their competitors’ prices.

“The campaign aims to give customers the confidence that Dan Murphy’s has done the leg work for them by comparing prices with competitors’ across newspapers and catalogues every day”, Dan Murphy’s Head of Merchandise, Campbell Stott, said.

“Dedication to lowest prices has been around at Dan Murphy’s since Dan himself opened the first store back in 1952. The Price Change Team is something we are proud of as it reinforces and supports our lowest liquor price guarantee”, Mr. Stott added.

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